Cheap Ass Gamer told us it was going to happen today and they were right. This morning I got up and went to two different WalMarts and neither of them had dropped the price. While I was at the second one I made them price check to see if it had indeed dropped in price and it had. The tags still read the $249 but when I went to check out it rang up at $169. If you want to pick one up do so before Friday and make sure you sign into the estore. To get the estore to show up you have to update the firmware first. In the instruction book turn to page 80 and it explains how to do this.